“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” — Jakob’s Law, Laws of UX Before a product can even begin to be conceptualized…

“A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.” — Neilsen/Norman Group Personas are very important UX tools that can…

Responsiveness is the first and last step; it’s the thing I think about most when making website layouts. If the design doesn’t work on a specific screen, that break-point needs to be thoroughly examined. …

In essence, UX information architecture involves the creation of flow charts, which are iterated to perfect usability. IA is the important aspect of product design involving the mapping of what the user sees as they utilize the tool. I mostly focus on digital products, using my computer science background to…

“Drawing, I think, is an act of meditation. Because as you give it form and you draw it’s lines, and it’s textures, and then it’s colors, it sort of tells you what it wants to become.” — Neri Oxman, MIT Media Labs Professor, Abstract: The Art of Design; 5:00 Sketching…